Danger and opportunity are the same as LED people and cherish

In 2015, the LED industry experienced an eventful autumn in the industry: the price war was unsuccessful, mergers and acquisitions emerged in an endless stream, industry reshuffle continued to escalate, and the capital market was surging. At the time of the development of the industry in the cold winter, there are some people who know that there are dangers and obstacles, but they still stick to them. The LEDs are in the midst of industrial changes. It is true that this is the best era and the worst. The global economic downturn in 2015 and the weakening of the real economy have caused bottlenecks in the development of the LED industry. But in any case, it is undeniable that the basic pattern of industrial development has not changed, and the LED lighting industry is still moving forward. In this industry where confidence is more important than gold, the danger is on the left and the opportunity is on the right. LED people are cherishing and cherishing. The price bottomed out, the growth rate of the LED industry slowed down. 2015 is undoubtedly a very difficult year for most LED people. Throughout the year, the LED industry has been plagued. The fierce market competition and the multi-deformation of the survival of the fittest are more obvious than in previous years. Coupled with the impact of the economic downturn at home and abroad, the LED lighting market is also caught in a slow growth. TrendForce's Green Energy Business Unit LED inside research assistant Yu Chao said that although the current LED lighting demand is still rising and replacing traditional lighting applications, the oversupply has caused the average LED unit price to fall by 30%~40%, and the manufacturers are facing Loss, and even gradually withdraw from the market. With the brand companies such as Op Lighting, Foshan Lighting, Mulinsen, Huaqiang, etc., the LED T8 lamp price war was launched, and the price of LED T8 lamp was reduced to 10 yuan. It directly touched the gross profit and cost bottom line of the lamps of major enterprises. . Behind the fierce price competition is the continued slowdown in industrial growth. According to LEDinside, the global high-brightness LED market has reached 14.52 billion US dollars this year, with an annual growth rate of only 2%. In 2016, it was only 14.95 billion US dollars, an annual increase of 3%. Although the number of LEDs continues to grow due to the demand for lighting, the increase in efficiency has led to a decrease in the number of LEDs used, and the pressure on price declines remains. Therefore, looking forward to the next five years, the annual compound growth rate of the LED industry will not easily appear as in the past 10%. With the above growth rate, industry growth will slow down. However, in the view of Li Bingjie, chairman of Jingyuan Optoelectronics, although the growth rate of the LED industry has slowed down, the industry development is still full of business opportunities. He said that in the global LED industry, the demand is the largest, and the most obvious increase is the LED lighting market. As the United States will accelerate the replacement of public lighting such as LED street lights in 2016 and 2017, the proportion of households using LED lighting will be It will also increase, and energy-saving lamps may disappear in the next two years, that is, fluorescent lamps will disappear. The overall consumption of LEDs will continue to increase in 2016. The price decline and product maturity factors will lead to the penetration of LED lighting in the market, and the overall estimated LED lighting penetration ratio will reach 30% to 40%.

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