According to the statistical data of China's leading defective vehicle product information collection platform car quality network, there were 11 large-scale vehicles that had at least one vehicle owner complaint in 2017, and the total number of complaints was 86, which was an increase in the number of models compared to 2016. The total number of complaints The volume increased by 24, up 38.7% year-on-year. Among them, the complaints all come from imported models. After removing the complainantâ€™s voluntary application for withdrawal of information, the ranking of domestic large vehicle complaints in 2017 is as follows:
In the domestic automobile market, even for luxury brands, large-scale vehicles will not be the main models for sales, but even if the market share is small and the amount of ownership is not high, the status of large-scale vehicles in the industry is by no means an alternative to other models. It is not only the flagship of the brand's own leading technology, but also a symbol of the company's R&D strength, which has a very significant effect on enhancing the brand's overall image. From the 2010-2017 medium-sized vehicle complaint status and growth rate table, it can be seen that the overall complaint volume of large-scale vehicles is not stable, but the absolute value of the annual increase or decrease is not large, which is also less than the overall size of large-scale vehicles. related.
Specific to the 2017 list, German cars occupied the top three complaints rankings, Mercedes-Benz S-class, Audi A8, BMW 7 Series. The annual complaint volume is a new high since 2010, and the overall quality level of large-scale vehicles still needs the attention of manufacturers. Car quality network data shows that in 2017, large vehicle complaints were mainly concentrated in the German brand and the European brand. In view of the domestic large vehicle market share, this status is still reasonable.
Data point of view:
1. Service complaints have become the focus of large vehicles
According to car quality network data, there were 62 complaints about the quality of large-sized vehicles in 2017, which was an increase of 20 cases compared to 2016. However, due to the increase in the overall complaints of large-scale vehicles, the quality complaints accounted for only a slight increase of 4 percentage points over the previous year. . At the same time, complaints about service issues (including comprehensive issues) have once again maintained a relatively high proportion. It can be seen that consumers who buy large-scale vehicles pay much more attention and appeal to after-sales service quality than ordinary models, like Mercedes-Benz and BMW. Audi's products have a more comprehensive layout and a large number of luxury brands. How to better serve large car consumers will undoubtedly be the focus of attention.
Judging from the proportion of customer complaints for the eight major systems in 2017, the proportion of complaints for body accessories, electrical appliances and engines exceeded 30%, and the number of engine complaints rose by 9.1 percentage points from the previous year. Car quality network data shows that supercharger failure has become the most concentrated complaint point in the complaints of large-vehicle engine failures, while burning engine oil and engine oil leakage and failure to start are more frequent engine failures. In addition, transmission faults also increased significantly, accounting for an increase of 6 percentage points compared to 2016, with typical failures focusing on transmission setbacks.
2, German products still account for the main complaints of large vehicles
According to the car quality network data, the complaints received by large-scale vehicles in 2014-2017 were all from imported models. It is obvious that large-scale vehicles are almost all of the core technology products of each brand, and manufacturers will hardly introduce such products into domestic production. In the statistical data subdivided into various countries, there are 72 complaints involving large-scale vehicles in Germany, accounting for 83.9% of the total, which is slightly higher than the proportion of 2016, once again occupying the main body of domestic large vehicle complaints. One of the reasons is that the large German cars are absolutely leading in terms of sales volume or market share in the country, and the large amount of ownership is undoubtedly the indirect cause of the relatively frequent occurrence of complaints. Secondly, the German car, which is known for its advanced technology, has been â€œbeing one step fasterâ€ in the application of new technologies. However, the disadvantage brought by new technologies is relatively less reliable. This point can also be seen in the typical problems of complaints. The German brand complaints mainly focus on engine, transmission and other powertrain-related failures, and the powertrain is an important display of the technical strength of various manufacturers when the models are updated. aspect.
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